Owner Katie Jones is out to change the world. From hosting a podcast about food sustainability to creating an animal-free product to sourcing biodegradable cheese wraps, she is creating a business where she definitely walks the walk. In building her revolution, she needed a visual identity that was slightly cheeky yet still reminiscent of the traditional dairy in order to feel familiar. Drawing from vintage bottle cap designs, I created a logo that married the two disparate words in her company name “Catalyst Creamery”.
We then took that revolutionary spirit and carried it over to her actual labels; 5 flavours in all. I also created a template for experimental flavours so that name and ingredient list can be filled out by the client. We eventually also added a “How to store/care for your cheeze” informational postcard to include with each product sale.