The Cakry Cake mixes were born out of a pandemic era, one in which people were home much more and looking for healthy treats to sustain themselves during a difficult time.
The client came to me with an existing logo and was looking for packaging that tied everything together, designed to appeal to working moms who are looking for sophisticated products but that clearly showed how easy the mixes were to use, that even their kids can make it.
The mixes are gluten-free and sweetened with date sugar; two claims that needed to be front and centre on the packaging.
Products that followed included sales sheet, presentation decks for retailers, and an updated Wordpress website.