Owners Ben and Bri began their roasting journey in the back of their green hippie van, and they haven’t stopped. Their enthusiasm and zest for life is apparent in everything they do, and the time had come to elevate their packaging and branding to reflect this and to differentiate themselves in order to penetrate more of the e-commerce and retail market.
This project began with a branding refresh, where it was agreed that the iconic van graphic should be preserved, but strengthened, and with the business name more tightly integrated into the art. The green colour was also updated to a more vibrant shade, in better keeping with the brand’s personality.
The project then proceeded to include packaging design (with some fun “peekaboo” side elements!), sales sheets, pitch decks and website graphic assets. In keeping with their company ethos, they took the time to source a fully compostable bag and their single serve pourovers are a much more sustainable altenative to coffee pods.